Strategic Profitability Management

About

A financial understanding is a key asset to commercial managers and business developers alike as they are increasingly expected to identify the financial potential of commercial strategies. In this course students will achieve an understanding of costs, profitability and value creation tools and techniques that provide a fact-based financial foundation for strategic commercial decisions. This includes cost analysis methods, profitability modelling techniques and strategic segmentation criteria. The aim is to create insights into what drives business performance in terms of customer, market and strategic segment profitability. Students will also acquire an understanding of how every customer has different expectations and needs that must be translated into how the organization engages with different customers to optimize mutual value creation.

Course leader

Morten Holm - Department of Accounting

Target group

This is a graduate level course. CBS Summer University courses at Copenhagen Business School is open to all and welcomes domestic and international students as well as professionals.

Course aim

Explain different concepts of costs, profitability and financial value creation

Explain different methods for measuring customer and strategic segment profitability

Explain the application of methods and processes of strategic profitability managemen

Apply different methods for measuring customer profitability

Apply methods for converting customer profitability insights into value creating customer management strategies

Independently use academic literature to support problem solving

Frame and present a solution to a strategic profitability management problem

Fee info