Responsible Fashion Management

About

Both from a societal and economic perspective, fashion is an important business. It is a critical part of the so-called creative industries and plays a significant role in the European economy. Across the globe, fashion is a multi-trillion dollar industry. Nonetheless this industry is confronted with a fast changing world, globalization, sustainability issues, industry-disrupting technology, the impact of COVID-19… In the past decades fashion companies have continuously been experiencing dramatic transitions in their relation to consumers. In order to maintain a point of differentiation, fashion brands increasingly have to seek new and innovative methods of capturing the hearts, minds and wallets of savvy consumers. Fashion management studies these alterations and innovations and tries to provide a mind-set and tools for strategy development in this industry.

This summer school gives a comprehensive overview of the many aspects of fashion management, with an emphasis on both entrepreneurial fashion designers and high fashion and luxury brands. Main topics are:

- the fashion industry and system,
- fashion business modeling and entrepreneurship,
- enterprise management (IP, law, finance and investment, supply chain management),
- CSR and sustainability in fashion,
- fashion marketing and promotion (online marketing, retail-options, e-strategy, PR),
- HR and leadership in the fashion industry.

This summer school is hosted in partnership with the Responsible Fashion Series of conferences and thus will have a significant focus on sustainability and offer lectures from a large range of practitioners and academics involved in the network

Target group

Professionals, Master students as well as Bachelor students with proven fashion experience, highly motivated to work in the fashion industry.
Candidates for the summer school on Fashion Management will be selected based on their motivation and relevant background in education (preferably master level) or work experience.

Fee info