Communication, Media and Journalism
Marketing: Advertising Culture
When:
01 July - 12 July 2024
School:
Institution:
EFAP Paris
City:
Country:
Language:
English
Credits:
6 EC
Fee:
1400 EUR
About
This course deals with the importance of taking into account culture in advertising. Understanding the cultural elements in advertising and discovering how to build a successful international campaign.
Class participation + group presentation :
1How does culture impacts advertising?
2 Identifying and understanding culture in advertising
3 Advertising across cultures
4 Socio-cultural trends in advertising
5 Beyond advertising
6 Designing an international advertising campaign (by taking culture into account) group presentation + Wrap up
Course leader
Li ZHENG l.zheng@groupe-edh.com
Target group
Students who are interested in marketing.
Course aim
Preparing students to design advertisements that communicate effectively to diverse cultures
Fee info
Fee
1400 EUR, - 1400 euros (2 weeks program / 6 ECTS) - Optional Housing (single room) : 800 euros for 2 weeks
Fee
2200 EUR, - 2200 euros (4 weeks program / 12 ECTS) - Optional Housing (single room) : 1600 euros for 4 weeks.
Interested?
When:
01 July - 12 July 2024
School:
Institution:
EFAP Paris
Language:
English
Credits:
6 EC