Performing Arts, Creative Arts and Design
International Fashion Branding and Design
When:
15 July - 26 July 2024
School:
Institution:
Nottingham Trent University
City:
Country:
Language:
English
Credits:
10 EC
Fee:
1200 GBP
About
this course is aimed at fashion design and marketing students who wish to explore design, consumer behaviour and brand development in a UK and international context. It will provide a link between the creative process of fashion design and an understanding of the fashion industry today.
You will work on a project researching, designing, and creating a new brand identity for a collection of your own fashion garments, accessories, or products.
You will be introduced to fashion design in the UK, looking at British designers such as Paul Smith, Vivienne Westwood, and Alexander McQueen, and undertake fashion market research, looking at the different tools available to designers when identifying trends.
During the course you will:
• Work on your own fashion collection – garments, accessories of products – responding to your brand research.
• Learn how British fashion brands have created a distinct voice in both the UK and international markets.
• Undertake fashion market research.
• Learn to understand the customer and how to create a consumer profile.
• Explore drawing and illustration techniques to create unique visuals of your collection.
Course leader
Parminder Virk Senior Lecturer in Fashion Management and Communication
Target group
This course is ideal for university-level students who will have completed the first year of a course related to fashion design or fashion marketing, communication, or promotion. You should also have the required English language skills.
Course aim
After studying on this course, you should be able to:
• Identify the principles of marketing and branding theory
• Identify and discuss the diverse global trends that influence consumer and brand positioning
• Demonstrate your ability to communicate well with others within the context of your work
• Illustrate your use of a range of established research skills to gather information and evidence.
Teaching methods: lectures, seminars, practical sessions in the studio, and off-campus visits.
Fee info
Fee
1200 GBP, Apply and pay your tuition fee by 30 April 2024 and receive our Early-Bird discount of £100. Tuition fee includes course materials, our exciting social and cultural programme, support from our friendly team of student buddies, use of our GSS Hub with free drinks, and a trip to the beautiful university city of Cambridge.
Fee
440 GBP, Accommodation in our on-campus student halls. All rooms are single with ensuite facilities and shared kitchen and living spaces. Halls are self-catered and kitchen and bedding packs will be provided. Our accommodation is right in the heart of the city and so there are lots of food shops, cafes, restaurants, bars and takeaways just a short walk away.
Interested?
When:
15 July - 26 July 2024
School:
Institution:
Nottingham Trent University
Language:
English
Credits:
10 EC