Integrated Marketing Communications

About

The course aims to provide ability to make comment and understand basic principles of gaming industry that includes game development and marketing strategies. In the course, it is planned to explain the main operatives of developer and player parties in the context of basic gaming technologies and the linked elements related with distribution, publishing and platform systems. Within this scope, the unique models of the relevant ecosystem will be mentioned and financial principles will be detailed under critical headlines such as physical retail, virtual retail, and other production factors of the digital environment.

Course leader

Asst. Prof. Dr. Ali Efe İRALI

Target group

The course is open to all undergraduate and graduate students who interests to work in gaming industry. Especially in social sciences, international relations, humanities, arts, communication (new media, journalism and radio-tv and cinema, public relations), political science, economics, business administration, design oriented disciplines (game, graphics, animation), computer engineering.

Course aim

Students who take the course will be able to interpret general marketing principles through multi-disciplinary ecosystems and explain business planning & analyzing processes together with models and methods in terms of marketing operations.

Fee info