Cross Cultural Marketing and Management

About

This course aims at enabling students to operate effectively in culturally diverse business environments especially from a marketing point of view. One key aspect of the course is the study of the influence of culture on consumer behavior so that students can examine how company adapts to international market diversity.

Target group

University students and graduates from around the world.

Course aim

After completing the course, the students will be able to have an overview of cross-cultural marketing, and multicultural business project teams management. The student have a view of the complexity of the task and process strategies for managing successfully multicultural marketing and business projects.

Fee info