Business & Entrepreneurship
Brand Management
When:
20 July - 03 August 2024
School:
Delightful Istanbul Summer School
Institution:
Istanbul Aydin University
City:
Country:
Language:
English
Credits:
6 EC
Fee:
990 USD
About
The aim of the course is to provide a comprehensive and up to date treatment of the subjects of brands, brand equity and strategic brand management- the design and implementation of marketing programme and activities to build, measure and manage brand equity.
Course leader
Assoc. Prof. Ä°lkay Karaduman
Target group
This course is open to all students interested in brand management and marketing colorful world.
Course aim
Understanding the role of brands, the concept of brand equity and advantages of creating strong brand equity
Understanding three main idea to build brand equity as choosing brand elements, designing marketing programs and leveraging brand associations
Understanding branding strategies such as brand hierarchies, portfolios, extensions
Fee info
Fee
990 USD, Enrollment Fee :990USD What is included : 50-hour Course + Online component with ECTS Credits Course Materials 14 Nights of Accommodation on a Bed-and-Breakfast Basis Airport Transfers (within the mentioned time range) 2 Full-day Sightseeing Tours (Bosphorus Boat & Historical Peninsula Tours) Free Museum Entrances Certificate of Participation and Transcript of Records Delightful Program Amenities (Bag, T-shirt, and Notebook)
Fee
890 USD, Earl Bird Discounted Registration Fee Valid until 30 April 2024
Interested?
When:
20 July - 03 August 2024
School:
Delightful Istanbul Summer School
Institution:
Istanbul Aydin University
Language:
English
Credits:
6 EC